Scaling efforts with third-party tools integration Use that opportunity to generate some traffic to your website or a specific marketing campaign. Traffic generation to external websitesĪs a Business account, you are allowed to add a link to an external website in your bio. This will help you boost your sales right on the platform. If your brand is into eCommerce, you can set up a special catalog and store and showcase your products. You can also set up automated responses to new direct messages to start proper communication with your audience. The Business account lets you message anyone, whereas, with the Creator account, you are limited to your friend list. Brands can also create their own TikTok trends and sounds through the tools and resources available. Commercial Music Library: The library contains over 1 million commercially licensed songs and sounds you can experiment with in your TikTok videos.Business Creative Hub: This space is dedicated to providing you with inspiration, tips, and trends to strengthen your marketing efforts on TikTok.Analytics: This tool will help you understand your performance on the social network so you can manage your marketing strategy in the right direction. TikTok's Workspace contains the Promote tool, which is the one to guide you in your advertising efforts. Ads: The Business account offers more sophisticated advertising tools than the creator one, which can help you reach a broader and better-targeted audience on TikTok.The Business account helps you get more insights and features compared to the creator one, like: The account's tools can help you see the bigger picture of your performance on TikTok and adjust your strategy and activities accordingly. Therefore, we recommend this type of account if you are running a company. This type of account on TikTok is specifically designed for businesses. Advantages of the Business Account Holistic marketing approach Let's look at the differences between the Business and Creator account on TikTok. If you are still wondering what type of account suits your needs best, read on for the main differences, advantages, and disadvantages of each. Until August 2021, TikTok also offered a special creator account, which is now part of the personal account. Therefore, the account's features are based on enabling those talents to shine through on the social network. Its primary purpose is to serve the needs of any creators, like artists, musicians, influencers, and anyone who wants to express themselves on TikTok. The Creator account is a personal type of account. The Business account offers tools like analytics, creator studio, third-party integration, etc., to help you shape and improve your marketing strategy. They are public and enable you to connect with your audience in real-time more easily than with a personal account. The business accounts address the business needs and offer an array of features to help you build, manage, and monitor your brand's activities on TikTok. Let's look at the primary purposes of the two types of accounts one can create on TikTok. To pick the right match for your brand, read our insights in this blog and dive into the TikTok world with a clear strategy in mind. They each offer different opportunities and have certain limitations. There are two types of accounts on TikTok: Creator and Business accounts. But where do you start if you're considering your brand's presence on TikTok? First, you need to decide what type of account will best meet your business needs. With over 1 billion users every month, TikTok has proven to be a leading social network that's here to stay.
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